Increasing Visibility of Pedestrian Signs

Pedestrian signs play an invaluable role in enhancing public safety.  However, in these days of urban congestion and distracted driving, Motorists sometimes fail to notice them until it’s too late.  To enhance their prominence, there are a number of ways to improve pedestrian sign visibility.  These include:

1. Overhead signs.  These are especially helpful in areas where there are visual obstacles such as trees, on-street parking, hills, or other obstructions.  The 2009 MUTCD added an option for city planners to use the schoolchildren logo instead of the standard pedestrian symbol.
2. In-Street Pedestrian Signs.  These signs, used at un-signalized crosswalks, raise driver awareness of pedestrian crossings.   In-Street pedestrian signs have been shown to increase the incidence of yielding by as much at 46%, as well as significantly increase stopping distance from the crosswalk.
3. Flashing beacons.  These are especially helpful in raising driver awareness in rural areas, though they seem to have limited effectiveness in urban locales.  In some places, the beacons are tied into a timing mechanism which activates them at certain points during the day.  In others, they’re activated by push-button devices or by detectors that sense when a pedestrian starts to cross the street.
4. Rectangular red flashing beacons (RRFBs).  These are especially helpful at uncontrolled crossings.  As a vehicle approaches, they begin to flash a warning light, advising drivers that they are nearing a crosswalk.  Studies indicate that RRFBs increase the rate at which motorists yield by more than 400% in some locations.  They can be installed on both the left and right sides of a crossing area, or, if possible, in the median itself.  Installing them requires permission from the FHWA.
5. In-pavement flashers.  These are flashing lights embedded directly into the crosswalk.  They’re activated either by a push-button or by motion sensors.  The 2009 MUTCD permits them at uncontrolled crossings.  However, they’re not currently allowed at spots already controlled by traffic signals or by YIELD or STOP signs.  In-pavement flashers are cost-prohibitive for many local governments to install, and should only be used if less costly measures are likely to be ineffective.

However it’s done, improving the visibility of pedestrian signs is essential to ensuring the safety of the public, both pedestrians and motorists alike.